Brand loyalty is good. Brand love is better.

It’s why we tell stories that move you, that connect your brand to your audience.

About Us

Founded in 2010, The Alchemist PR is not your regular public relations agency.

There’s nothing regular about the way we respond to client briefs, or how we deliver PR and communications solutions. Our founder and chief storyteller isn’t regular either. In fact, if you called us a little unorthodox, we’d all agree.

See, we’re a little obsessed with words. And when it comes to building your brand or growing your market share, words like Loyalty, Consistency, Visibility and Relevance matter. We know.

But in our world, Love matters most. Our mojo is developing strategy to bring your brand to life, and to nurture ‘brand love’, whether it’s for the product or service your business offers.

Think about a movie, a song, a place or space you love, how it makes you feel. How you want to play it, sing it, go back to it, and talk about it, over and over again. That’s the relationship The Alchemist PR is focused on achieving, between your brand and your audience.

It’s why we create relevant, meaningful content that connects. It’s why we tell stories that build your reputation and simultaneously grow the love with every piece of communication we craft. Press releases. Radio scripts. Consumer campaigns. Crisis management. All of it.

And really, we’re a little biased. We love stories about Small Business. Entrepreneurship. Innovation. Financial Services. Renewable Energy. Sustainability. Travel. Tourism. Social activism. Active Citizenship.

Check out some of our storytelling work on:
www.greenovationsa.co.za
www.littlebigthings.co.za

What We Offer

Founder & Chief Storyteller

Diane Naidoo
Integrated Marketing & Communications Strategist

Her Other Titles: Traveller. Memory-Hoarder. Writer. Editor.
And Self-Confessed Untamed Late Bloomer.

The Early Days
Diane kicked off her career in tourism and hospitality at Cape Town Tourism and the Cape Sun Hotel respectively. It’s one of the reasons she fell in love with travelling, people-watching and storytelling. After a few years in the travel and leisure industry, Diane performed a not-so-graceful-swan-dive – she did a very clumsy belly-flop into PR, Marketing and Communications, and starting planting roots in the local sector. And the rest, well, it’s her-story.

Let’s Chat

Service Boutique

The more brand love we can inspire through the work we do, the better

The Alchemist PR is not a cookie-cutter PR agency with one-size-fits-all communications solutions. We tailor our services to ensure they are grounded in your business strategy, and offer your audience an authentic, memorable experience of your brand.

PR & Communications strategy development

Reputation management

Proactive crisis and issues management

Stakeholder relations

Employee engagement

Event management: Product launches, press briefings, media familiarisation (fam) trips, study tours, brand activations

Media relations: Arranging press launches or briefings, coordinating interviews

Writing and editing: Content creation and development for newsletters, campaigns, speaker notes, social media messaging, press releases, feature articles, website copy, leadership profiling, radio and video voice-over scripts

Storytelling Showcase

The Innovation Edition

The Launch Edition

We Love Cradle

Hope in the Time of Corona

Travel Titbits – Our Chief Storyteller.
“Mumbai and Copenhagen have been straddling my No. 1 and No. 2 on my Favourite Cities List for years. Mumbai for the eateries and night cricket on Juhu Beach, for the tuk-tuks to and from Chor Bazaar, for Samir Mondal, The Watercolour Man (Shukria, Aamir Khan for that beautiful movie, Taare Zameen Par!). Then there’s also that huge patch of green and dust in Mumbai where The Little Master, Sachin Tendulkar used to practice his own version of exhilarating Indian cricket magic! And Copenhagen? Well, they’ve got that slow-living mojo that makes them among the happiest people on earth. They’ve got a cool selection of Irish pubs where happy hour is every hour. Oh, and the Danes also have that signature Scandinavian hygge lifestyle (go on, look it up, I dare you!) and a green way of life that makes my heart sing, albeit a tad off-key.”